It's perception that counts, not reality

World renowned branding specialists Al & Laura Ries' short talk on business decisions resulting in marketing errors made by focussing on product quality alone and omitting the one single factor that makes consumers buy a brand - it's their perception of what the brand is.

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Short talk by Al Ries : Boardroom decisions on product focus can be disastrous, with some cryptic examples we can all learn from. It's what the customer perceives the product is, not the quality itself, what decides the sale. Al Ries' short video.

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