Adrian Martorana

Adrian is a Branding Marketing and Communications specialist with a track record of building strong brands internationally with blue chip companies such as Jaguar, Duracell, Visa, Citibank and Fortis.
Adrian is highly experienced in working across complex / changing organisations. He has a history of developing strong marketing teams by creating an environment where Marketing is respected and valued both internally and externally, driving excellence through marketing discipline and a return on investment focus.

While at Duracell he undertook a number of international assignments as the company looked to consolidate/centralise marketing activity across regions, prior to moving to the USA where he was responsible for developing the global marketing and advertising strategy.

In June 2003 Adrian joined Citibank as Marketing Director for the newly created EMEA region and brought together the marketing operations as one group based on FMCG principles.

As GM/CMO of Global Branding & Communications at Fortis, established new global marketing/branding and communications department with a revised governance and interaction model for the whole company.

Working on a consultancy basis, Adrian re-engineered Visa CEMEA marketing department to meet new strategic needs via new procedures, processes and governance model as regards partnering with business lines. Introduced 18 month planning process, and methodologies for creative and media excellence. New creative during this period received Bronze Award for outdoor at Cannes Advertising Festival in 2006.